| 山西省沁县文化广场健身人群体育消费现状调查与分析 |
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| 引用本文： | 史瑞杰,于 芳.山西省沁县文化广场健身人群体育消费现状调查与分析[J].搏击·武术科学,2014(2):120-124. |
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| 作者姓名： | 史瑞杰 于 芳 |
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| 作者单位： | 中北大学体育学院,山西太原030051 |
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| 摘 要： | 体育消费作为现代社会生活消费的一个重要组成部分，是人们在满足了基本生活需求的基础上，引发出的各种适应更高层次需求的消费行为，山西省沁县健身人群的平均生活水平已基本达到小康标准，体育消费已逐渐成为生活消费的一个重要组成部分。文章采用文献资料法、问卷调查法、数理统计法、逻辑分析法等研究方法，选取性别、年龄、文化程度、职业和收入五个因素变量对山西省沁县文化广场健身人群基本情况、体育消费结构、体育消费水平、体育消费影响因素进行调查与研究，以辨析其生活、经济收入与体育消费的关系，以及不同人群的基本情况、结构、水平等，对指导山西省沁县健身人群今后体育消费有一定的现实意义。
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| 关 键 词： | 文化广场 健身人群 体育消费 |
Investigation and Analysis of Fitness Crowd Sports Consumption Present Situations in Qinxian Culture Square of Shanxi Province |
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| Shi Ruijie Yu Fang.Investigation and Analysis of Fitness Crowd Sports Consumption Present Situations in Qinxian Culture Square of Shanxi Province[J].BOJI(WUSHUKEXUE),2014(2):120-124. |
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| Authors: | Shi Ruijie Yu Fang |
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| Institution: | Shi Ruijie Yu Fang ( Sport ＆ Art Institute, North University of China, Taiyan Shanxi 030051, China ) |
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| Abstract: | Sports consumption as an important part of modem social consumption, is on the basis of meeting the basic needs, caused all sorts of higher level of consumer behaviors. In shanxi Qinxian county, fitness crowd, on average, have reached a weU-off standard of living level, their sports consumption has gradually become an important part of daily consumption. The paper USES the methods of literature, questionnaire survey, mathematical statistics, logic analysis and other research methods, selects the five factors variables （sex, age, cultural degree, occupation and income） to do the survey and analysis of QinXian culture square fitness crowds about their basic situations, the structure of sports consumption, sports consumption level, sports consumption influencing factors, to find the relationship between economic income and sports consumption, and different people＇s basic situations, structure, level, etc., the study has certain practical significance to guide QinXian fitness crowds future sports consumption in Shanxi Province. |
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| Keywords: | culture square fitness crowds sports consumption |
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