| 贵州红色体育赛事与民族体育品牌打造 |
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| 引用本文： | 范维,谢岚,廖晓靖.贵州红色体育赛事与民族体育品牌打造[J].搏击·武术科学,2013(4):76-77,89. |
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| 作者姓名： | 范维 谢岚 廖晓靖 |
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| 作者单位： | [1]遵义师范学院体育学院,贵州遵义563002 [2]贵州交通职业技术学院,贵州贵阳550008 [3]安顺职业技术学院,贵州安顺561000 |
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| 基金项目： | （1）2012年度贵州省体育局社会科学研究项目,编号：20120251;（2）贵州省教育厅人文社科基地红色文化研究中心项目,编号：12JD143. |
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| 摘 要： | 文章通过对贵州红色文化的诠释,对开发贵州红色体育文化资源进行了分析研究。研究提出利用贵州的红色文化资源、自然生态环境、人文环境和少数民族体育文化特色,开展贵州红色体育赛事活动。以红色体育文化资源为纽带,以民族体育文化为特色,打造贵州民族体育文化品牌。
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| 关 键 词： | 红色文化 体育 资源开发 赛事 品牌 |
Guizhou Red Sports and National Sports Brand Forming |
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| Fan Wei,Xie Lan,Liao Xiaojing.Guizhou Red Sports and National Sports Brand Forming[J].BOJI(WUSHUKEXUE),2013(4):76-77,89. |
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| Authors: | Fan Wei Xie Lan Liao Xiaojing |
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| Institution: | 1. P.E. Institute of Zunyi Normal College, Zunyi Guizhou 563002, China; 2. Traffic Vocational and Technical College of Guizhou, Guiyang Guizhou 550008, China 3. Anshun Vocational and Technical College, Anshun Guizhou 561000, China ) |
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| Abstract: | Through interpretation of the Guizhou province red culture, the paper analyzes the development of Guizhou red sports culture resources. The paper suggests to exploit Guizhou province red culture, human resources, ecological environment and characteristic of the sports culture of ethnic minorities, to develop Guizhou red sport activities to form the ethnic sport culture brand by taking red sports culture resources as ties, characterized by ethnic sports culture, to build a national brand of sports culture in Guizhou. |
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| Keywords: | Red culture Sport resource development race brand |
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