| 体验经济背景下的武术传播研究 |
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| 引用本文： | 范铜钢,虞定海,周田芬.体验经济背景下的武术传播研究[J].搏击·武术科学,2011,8(3):16-18,25. |
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| 作者姓名： | 范铜钢 虞定海 周田芬 |
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| 作者单位： | 上海体育学院武术学院,上海,200438 |
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| 基金项目： | 2010年全国武术论文报告会二等奖 |
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| 摘 要： | 文章以体验经济时代为背景,以体验为研究视角,针对体验经济背景下的武术传播展开研究。文章以体验主题、体验强度、体验类别三个方面为基点,就武术在传播渠道、传播对象、传播效果中出现的＂官主竞技,民主传统＂、＂少习竞技,老习传统＂＂、竞技主导,传统衰退＂等问题提出了相应的对策。并提出了体验经济背景下武术传播的三个主要方向：科学养生方向、创新演艺方向和体验式旅游方向,提出了武术在传播中应遵循的四个主要原则：整体化、简单化、层次化和休闲化。
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| 关 键 词： | 体验 体验经济 武术 武术传播 |
On Wushu Dissemination under the Background of Experience Economy |
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| Fan Tonggang,Yu Dinghai,Zhou Tianfen.On Wushu Dissemination under the Background of Experience Economy[J].BOJI(WUSHUKEXUE),2011,8(3):16-18,25. |
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| Authors: | Fan Tonggang Yu Dinghai Zhou Tianfen |
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| Institution: | Fan Tonggang Yu Dinghai Zhou Tianfen(School of Wushu,Shanghai University of Sport,Shanghai 200438) |
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| Abstract: | This article,under the background of experience economic era,from the view of experience,does the study on the dissemination of Wushu.This article takes experience subject,experience intensity and experience categories as three bases to study the problems in Wushu spreading channel,communication effect,such as " officials mainly on competitive Wushu,folks on tradition Wushu";"young people like competitive Wushu and old ones like traditional Wushu";"Competitive Wushu is the main stream while traditional one is descending";and the countermeasures.The study suggests three main directions: scientific fitness,innovative performance and experience tourism;and four main principles: integration,simplicity,layering and casualness. |
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| Keywords: | Experience Experience economy Wushu Wushu dissemination |
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