| 黑龙江省滑雪场经营困境与发展策略研究 |
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| 引用本文： | 张莹,叶海波,陈艳霞.黑龙江省滑雪场经营困境与发展策略研究[J].冰雪运动,2016(1):50-54. |
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| 作者姓名： | 张莹 叶海波 陈艳霞 |
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| 作者单位： | 1. 哈尔滨体育学院研究生部,黑龙江哈尔滨,150001;2. 哈尔滨体育学院财务处,黑龙江哈尔滨,150001 |
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| 基金项目： | 黑龙江省哲学社会科学研究规划青年项目(15C043)，哈尔滨体育学院研究生创新课题(HTYCX-201408)，哈尔滨体育学院院级课题(2015YB004)。 |
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| 摘 要： | 京张联合申奥的成功，在中国掀起了一阵崭新的滑雪热潮，随着崇礼县滑雪市场的崛起，黑龙江省昔日“滑雪霸主”的身份岌岌可危。从黑龙江省滑雪场发展现状入手，通过对问题根源的深入探究，以及对优质滑雪场的成功经验进行借鉴，为黑龙江省滑雪场未来的发展提出融合文化特征及地域优势，培育世界一流滑雪品牌、建立完善的法制保障体系，培养专业滑雪人才，提高服务水平，完善管理机制、把握市场动向，创新营销模式等策略，以期实现黑龙江省滑雪市场的壮大繁荣。
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| 关 键 词： | 黑龙江省 滑雪场 困境 对策 |
Research on the Management Dilemma and Development Strategy of the Ski Resorts in Heilongjiang Province |
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| ZHANG Ying,YE Hai-bo,CHEN Yan-xia.Research on the Management Dilemma and Development Strategy of the Ski Resorts in Heilongjiang Province[J].China Winter Sports,2016(1):50-54. |
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| Authors: | ZHANG Ying YE Hai-bo CHEN Yan-xia |
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| Abstract: | The success of Beijing and Zhangjiakou jointly bidding for the 2022 Winter Olympics sets off a new upsurge of skiing in China. With the rise of the ski market in Chongli county, the former ski overlord of Heilongjiang province is in a critical situation. Starting with the current development of ski resorts in Heilongjiang province,after deep explorating the root of the problem and learning the successful experience of some high quality ski resorts, the paper puts forward the strategy for the ski resorts' development in Heilongjiang province such as integrating the cultural characteristics and regional advantages, developing a world-class ski brand, establishing a sound Legal safeguard system, training professional ski talents, improving service level, perfecting management mechanism, grasping market trends, innovating marketing mode. The purpose is to achieve the growth of the ski market in Heilongjiang province. |
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| Keywords: | Heilongjiang province ski resort dilemma strategy |
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