| 体育商业化的成因、影响及其发展趋势 |
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| 引用本文： | 曾剑斌.体育商业化的成因、影响及其发展趋势[J].体育科学研究,1999,3(4):9-12. |
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| 作者姓名： | 曾剑斌 |
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| 作者单位： | 漳州师范学院体育系!福建漳州363000 |
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| 摘 要： | 从现代体育与经济的关系，大众传播媒介对体育商业化的促成等方面论述了体育商业化的形成因素，阐明了这些因素对现代体育的影响，并分析了中国体育商业化的发展趋势。
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| 关 键 词： | 体育商业化 形成原因 发展趋势 大众传播媒介 体育市场 体育比赛 |
On the Forming Factors, Influences and the Development Tendency of the Commercialization of Physical Education |
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| ZENG Jian-bin.On the Forming Factors, Influences and the Development Tendency of the Commercialization of Physical Education[J].Sports Sciences Researches,1999,3(4):9-12. |
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| Authors: | ZENG Jian-bin |
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| Abstract: | This paper discusses the forming factors of the commercialization of physical education from the analysis on the relationship between modern physical education and economy, and the promotion of mass media on the commercialization of physical education. It expounds the influence of those factors exerted on modern physical education and analyses the development tendency of the commercialization of China's physical education. |
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| Keywords: | commercialization of physical education forming factors influence tendency |
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