| 我国中医药院校传统保健体育发展基础与策略 |
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| 引用本文： | 许桂芝.我国中医药院校传统保健体育发展基础与策略[J].体育科学研究,2012(2):77-81. |
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| 作者姓名： | 许桂芝 |
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| 作者单位： | 福建中医药大学体育部 |
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| 基金项目： | 福建省社科规划项目(2011B115) |
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| 摘 要： | 通过对我国高等中医药院校传统保健体育发展的调查结果,分析了我国高等中医药院校传播传统保健体育文化的基础与发展策略。结果表明:传统保健体育文化与中医学密不可分;我国高等中医药院校的各项体育工作虽不同程度地保留着传统保健体育特色,但呈现淡化趋势;传统保健体育文化在我国高等中医药院校的传播与发展,应从传播者、传播内容、传播媒介、传播效果等方面加强应对策略。
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| 关 键 词： | 传统保健体育 文化传播 发展现状 发展策略 |
Research on Development Foundation and Strategies among TCM Colleges and Universities under the Ken of Culture Dissemination |
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| XU Gui-zhi.Research on Development Foundation and Strategies among TCM Colleges and Universities under the Ken of Culture Dissemination[J].Sports Sciences Researches,2012(2):77-81. |
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| Authors: | XU Gui-zhi |
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| Institution: | XU Gui-zhi(Department of PE,Fujian University of Traditional Chinese Medicine,Fuzhou 350108,China) |
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| Abstract: | By virtue of the investigation results in traditional health maintenance gymnastics development among TCM colleges and universities,the authors analyze the foundation and advancement strategies in how to disseminate traditional health maintenance gymnastics culture.The results demonstrate the indivisibility between traditional health maintenance gymnastics culture and traditional Chinese medicine.In spite of the fact that TCM colleges and universities in China reserve the characteristics of traditional health maintenance gymnastics in varying degrees,the differentiations are disappearing.In terms of the development and dissemination of traditional health maintenance gymnastics in Chinese TCM colleges and universities,enhanced strategies should be given on disseminator,dissemination medium,dissemination content,as well as dissemination influence. |
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| Keywords: | traditional health maintenance gymnastics culture dissemination present situation of development advancement strategies |
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