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中国足球产业走向的理性思考
引用本文:蔡向阳,连瑞华.中国足球产业走向的理性思考[J].体育科学研究,2001,5(2):7-11.
作者姓名:蔡向阳  连瑞华
作者单位:1. 福建师范大学体育系,福建,福州,350007
2. 集美大学公体部,福建,厦门,361021
摘    要:足球产业是中国体育产业的一个亮点.文章对中国足球产业伴随着中国足球体制改革而起步,发展的历史进行了简单的回顾,继而对中国足球产业经验的热点问题,像经营形式、经营代理、俱乐部体制改革等以及足球与媒体合作、转播权转让、开办足球博彩和足球学校等方面作必要的理性思考.

关 键 词:足球产业  市场  俱乐部  职业化
文章编号:1007-7413(2001)01-0007-05
修稿时间:2001年3月13日

Rational Thinking on the Tendency of the Football Industry in China
CAI Xiang-yang, LIAN Rui-hua Dept.of P.E,Fujian Normal Univ,Fuzhou ,China,Dept. of Public Physical Education. Jimei University,Xiamen ,China.Rational Thinking on the Tendency of the Football Industry in China[J].Sports Sciences Researches,2001,5(2):7-11.
Authors:CAI Xiang-yang  LIAN Rui-hua Deptof PE  Fujian Normal Univ  Fuzhou  China  Dept of Public Physical Education Jimei University  Xiamen  China
Institution:CAI Xiang-yang, LIAN Rui-hua Dept.of P.E,Fujian Normal Univ,Fuzhou 350007,China,Dept. of Public Physical Education. Jimei University,Xiamen 361021,China
Abstract:The football industry is a light of the sport industry in China and must be double protected. The paper simply looks back the course of the start and the development of the football industry in China accompanied by football system reform in Chi- na. Then rational thought is placed on such heated problems as management forms, management agent, club system reform, cooperation with media, TV transmitting right selling, football lottery launching and football school running in China.
Keywords:football industry  market  club  professionalization
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