| 体育文化与城市品牌促进 |
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| 引用本文： | 郑祥荣.体育文化与城市品牌促进[J].哈尔滨体育学院学报,2010(6):9-11. |
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| 作者姓名： | 郑祥荣 |
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| 作者单位： | 福建师范大学体育科学学院,福建福州350007 |
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| 摘 要： | 从体育文化的价值视角出发，着重论述了现阶段我国体育文化形式与城市品牌结合的三种运营模式，深入分析了体育文化在促进城市品牌建设的积极影响，提出了体育文化对促进城市品牌化的具体对策，为进一步开发体育文化资源，发挥体育文化在城市现代化进程中的作用提供依据。
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| 关 键 词： | 体育文化 城市品牌 促进 |
Sports Culture and City Brand Promotion |
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| Institution: | ZHENG Xiang - rong ( College of Sports Science, Fujian Normal University, Fuzhou 350007, Fujian China) |
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| Abstract: | From the perspective of value of sports culture, the focused on the present cultural forms and city brand with three kinds of operation mode, the thorough analysis of sports culture in promoting the construction of urban brand, and puts forward the positive influence to promote urban sports culture brand of specific measures for the further development of physical culture and sports culture resources, play the role in urban modernization in the process of modernization. |
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| Keywords: | Sport culture City brand Promotion |
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