| 北美体育赞助研究探析 |
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| 引用本文： | 浦义俊.北美体育赞助研究探析[J].体育科技文献通报,2010,18(1):107-108. |
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| 作者姓名： | 浦义俊 |
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| 作者单位： | 常熟理工学院体育部,江苏,常熟,215500 |
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| 摘 要： | 本文运用文献资料法和逻辑分析法对《Journal of Sport Management》（JSM）杂志中热点研究主题之＂体育赞助＂进行归类和凝练,旨在了解和把握该热点主题的研究现状与趋势,弥补我国对此课题研究的不足。
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| 关 键 词： | 北美 体育赞助 研究 |
Research on North American Sports Sponsorship |
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| PU Yi-jun.Research on North American Sports Sponsorship[J].Bulletin of Sport Science & Technology,2010,18(1):107-108. |
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| Authors: | PU Yi-jun |
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| Institution: | PU Yi-jun Department of Physical Education,Changshu Institute of Technology,Changshu 215500,Jiangsu China. |
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| Abstract: | By the research methods of literature review and logical analysis,this paper classifies and concise the popular theme Sports Sponsorship in Journal of Sport Management (JSM) in order to understand and grasp research status and trends in North American Sports Management and make up for China's lack of research on this subject. |
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| Keywords: | North America sports sponsorship research |
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