| 高校开拓体育市场的新思考 |
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| 引用本文： | 何振强.高校开拓体育市场的新思考[J].体育科技文献通报,2006,14(2):34-35,24. |
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| 作者姓名： | 何振强 |
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| 作者单位： | 江苏科技大学体育部,江苏,镇江,212003 |
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| 摘 要： | 由于体育教师不断增加,高校体育部门的负担越来越重。为适应高校体育产业化的需要,建议大力发展体育技术服务市场和无形资产市场。以体为本,面向大众、引导体育消费、培育体育市场。目前高校体育部门急需寻找体育产业化出路,因此探讨开拓体育市场,是当前高校体育产业化的首要任务。
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| 关 键 词： | 大学 体育市场 体育消费 |
New Views on Exploration of Sports Markets in Universities |
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| HE Zhen-qiang.New Views on Exploration of Sports Markets in Universities[J].Bulletin of Sport Science & Technology,2006,14(2):34-35,24. |
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| Authors: | HE Zhen-qiang |
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| Abstract: | The P.E. Department of university is now under heavy pressure because of the increasing numbers of sports teachers. So the P.E. department is urgent need of sports industrialization. The industrialization of sports needs to develop sport technology service markets and intangible assets markets, to put physical education first, to promote the sports consumption and to develop the sports markets. Therefore, the important task of sports industrialization is to explore markets in the universities. |
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| Keywords: | university sports consumption market |
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