| 平顶山市羽毛球消费现状分析 |
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| 引用本文： | 赵朦.平顶山市羽毛球消费现状分析[J].体育科技文献通报,2014(4):106-108. |
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| 作者姓名： | 赵朦 |
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| 作者单位： | [2]南京体育学院研究生部,江苏南京 |
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| 摘 要： | 主要采用问卷调查法、数据统计法以及文献资料法,对平顶山市羽毛球场馆的体育消费进行了调查分析。结果表明:场馆体育消费人群主要集中在青年人、中年人以及经商、文化程度较高、职业稳定、中高收入水平的人群以及学习羽毛球运动的中小学生;其体育消费动机体现出趋同性,各年龄段的侧重点不同;大多数人满足于业余爱好;人群主要以随机方式到场馆进行消费为主;从消费的频率、规模等方面看,平顶山市羽毛球运动的体育消费相对稳定,规模仍需扩大且具有发展潜力;消费结构以实物形式的消费资料为主,服务形式的消费资料比例较小,精神产品形式的消费资料有一定需求。
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| 关 键 词： | 羽毛球 平顶山市 场馆 体育消费 |
Analysis on Badminton Consumption Condition in Pingdingshan City |
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| ZHAO Meng.Analysis on Badminton Consumption Condition in Pingdingshan City[J].Bulletin of Sport Science & Technology,2014(4):106-108. |
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| Authors: | ZHAO Meng |
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| Institution: | ZHAO Meng (Division of Graduate Studies, Nanjing Institute of Physical Edu- cation, Nanjing, China.) |
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| Abstract: | By using the method of questionnaire , mathematical statistics and literature review , this paper makes analysis on sports consumption of pingdingshan badminton venue .The results show that the venue sports consump-tion crowd doing business mainly concentrated in young , middle-aged and stable , higher educational level , occu-pation, high level of income, as well as learning badminton elementary and middle school students .The sports consumption motivation reflects the convergence , the different emphasis of all ages .Most people are content with a hobby;People are mainly composed of random way to the venue to consume;In terms of frequency and scale of the consumption, pingdingshan badminton sports consumption is relatively stable , and still needs to be expanded and has the development potential;The consumption structure is given priority to with physical forms of consump-tion data, service forms a smaller proportion of consumption data , product forms of consumption data have some spiritual needs . |
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| Keywords: | badminton Pingdingshan city sport venue sport consumption |
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