| 中国女性体育消费特征及其影响因素分析 |
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| 引用本文： | 钟宇静,谭朋,于晶,范杨.中国女性体育消费特征及其影响因素分析[J].体育科技文献通报,2009,17(5):98-100. |
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| 作者姓名： | 钟宇静 谭朋 于晶 范杨 |
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| 作者单位： | 1. 中国传媒大学,北京,100024
2. 中国农业大学,北京,100083 |
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| 摘 要： | 运用文献资料法、访谈法和逻辑分析法,以社会学、心理学及消费行为学等科学理论为依据,对中国女性体育消费特征及其影响因素进行分析与探讨。研究认为,现阶段女性体育消费特征是：体育消费体现“女性的力量”;整体消费水平依然较低;消费结构较为单一。引起现有状况的因素主要有：经济、社会性别、体育消费观念和意识、闲暇时间、体育市场等因素。在此基础上提出了促进女性体育消费的建设性意见。
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| 关 键 词： | 中国 女性 体育消费 |
Analysis on Characteristics of Chinese Female Sports Consumption and Its Influential Factors |
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| ZHONG Yu-jing,TAN Peng,YU Jing,FAN Yang.Analysis on Characteristics of Chinese Female Sports Consumption and Its Influential Factors[J].Bulletin of Sport Science & Technology,2009,17(5):98-100. |
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| Authors: | ZHONG Yu-jing TAN Peng YU Jing FAN Yang |
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| Institution: | (Communication University of China, Beijing 100024, China.) |
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| Abstract: | With the methods of literature review, interview and logic analysis, and based on sociology, psychology and consumption behavioral science, the characteristics of Chinese female sports consumption and its influential factors are analyzed. The result shows that the characteristics of Chinese female sports consumption are as followings ： sports consumption embodies female power and the whole level of consumption is still low. The consumption structure is single. The main influential factors which lead to the present situation are economy, social gender, sports consumption sense, leisure time, sports market and so on. This article provides constructive opinions of promoting female sports consumption. |
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| Keywords: | China female sport consumption |
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