| 体育赞助在体育赛事中"共赢体系"的研究 |
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| 引用本文： | 张斌.体育赞助在体育赛事中"共赢体系"的研究[J].体育科技文献通报,2007,15(1):52-53,58. |
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| 作者姓名： | 张斌 |
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| 作者单位： | 首都体育学院研究生部,北京,100088 |
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| 摘 要： | 体育赞助赛事是体育经济活动的重要内容之一,也是企业自我宣传的一种方法。随着市场经济利益的驱动,体育赞助赛事得到了迅猛的发展。本文采用文献资料法、逻辑分析法以及系统理论等方法,根据体系的原理,将体育赞助赛事视为一个完整的体系对我国体育赞助赛事进行分析研究,并基于此论述体育赞助赛事体系的各个子系统及其间的相互关系,最后提出了建立共赢的体育赞助赛事的体系。
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| 关 键 词： | 体育赞助 比赛 中国 |
Study on Mutual Benefit System of Sport Sponsor in Sport Competition |
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| ZHANG Bin.Study on Mutual Benefit System of Sport Sponsor in Sport Competition[J].Bulletin of Sport Science & Technology,2007,15(1):52-53,58. |
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| Authors: | ZHANG Bin |
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| Abstract: | Sport sponsor is important part of sport economic activity and also a method of introduc- tion themselves of enterprises.With the driving of market economic interest,sport sponsor got rapid development.Through using the method of literature,logical analysis and systematic theory,this paper made analysis on sport sponsor in China,discussed mutual relation between each sub-system and inter-system and finally put forwarded the mutual benefit system of sport sponsor. |
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| Keywords: | sport sponsor competition China |
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