| 山东半岛蓝色经济区发展海滨体育旅游的SWOT分析 |
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| 引用本文： | 王瑞静,沙磊,牛婷,孙刚,韩江华.山东半岛蓝色经济区发展海滨体育旅游的SWOT分析[J].山东体育学院学报,2010,26(12). |
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| 作者姓名： | 王瑞静 沙磊 牛婷 孙刚 韩江华 |
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| 作者单位： | 济南大学体育学院;山东师范大学体育学院;山东经济学院体育学院; |
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| 基金项目： | 山东省社会科学规划研究项目 |
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| 摘 要： | 海滨体育旅游由于其依托资源的生态性、参与过程的互动性、刺激性和挑战性,成为海洋经济时代飞速发展的产业.本研究运用SWOT方法分析山东半岛蓝色经济区海滨体育旅游的优势、劣势、发展机遇和挑战,并针对海滨体育旅游面临的发展机遇和威胁因素提出有效的发展对策.
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| 关 键 词： | 山东半岛蓝色经济区 海滨 体育旅游 |
Development of seashore sports tourism at blue economic zone of Shandong Peninsula with SWOT analysis |
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| WANG Rui-jing,SHA Lei,NIU Ting,SUN Gang,HAN Jiang-hua.Development of seashore sports tourism at blue economic zone of Shandong Peninsula with SWOT analysis[J].Journal of Shandong Physical Education Institute,2010,26(12). |
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| Authors: | WANG Rui-jing SHA Lei NIU Ting SUN Gang HAN Jiang-hua |
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| Institution: | WANG Rui-jing1,SHA Lei1,NIU Ting1,SUN Gang2,HAN Jiang-hua3 1.Dept.of PE,University of Jinan,Jinan 250022,China,2.Dept.of PE,Shandong Normal University,Jinan 250014,3.Dept.of PE,Shandong Economic University |
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| Abstract: | Due to its ecology of seaside sports tourism resources,its participation,its challenging and its excitability in the process of interactivity,beach sports tourism becomes the rapid developing industry of the marine economy era.With SWOT method,the paper analyzes the strengths,weaknesses,opportunities and challenges of Shandong Peninsula blue economic zone developing seashore sports tourism,and faces against the seaside sports tourism development opportunities and threats presents the development of effectiv... |
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| Keywords: | Shandong Peninsula blue Economic Zone seashore sports tourism |
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