| 我国高校体育产业化现状分析与发展对策研究 |
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| 引用本文： | 娄德玉,商勇.我国高校体育产业化现状分析与发展对策研究[J].山东体育学院学报,2006,22(3):29-31. |
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| 作者姓名： | 娄德玉 商勇 |
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| 作者单位： | 中国石油大学体育教学部,山东,东营,257061 |
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| 摘 要： | 体育产业化是在社会主义市场经济条件下,充分发挥体育产业性质来发展体育的经济能力,并反馈于体育本身,使其呈良性循环态势,追求经济效益和社会效益,满足人们对体育需求的不断增长,是体育运作从福利型、公益型、事业型向经营型转化的动态过程,其实质是按社会主义市场经济的基本
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| 关 键 词： | 高校体育 体育产业化 可持续发展 |
| 文章编号： | 1006-2076(2006)03-0029-03 |
| 收稿时间： | 04 7 2006 12:00AM |
| 修稿时间： | 2006年4月7日 |
On University sports industrialization in China and its sustainable development |
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| LOU De-yu,SHANG Yong.On University sports industrialization in China and its sustainable development[J].Journal of Shandong Physical Education Institute,2006,22(3):29-31. |
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| Authors: | LOU De-yu SHANG Yong |
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| Institution: | Dept. of PE, China University of Petroleum, Dongying 257061, China |
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| Abstract: | With literature and analysis,this paper attempts a comprehensive analysis of the present-day sports industrialization in China's colleges and universities.The result shows that the potential and the advantages of university sports education have not yet been brought into full play;the sports industry awaits strengthening,and the pillar industry in sports has not taken its shape.Therefore,the sports industrialization hangs behind China's development in sports education in the new era.The universities sports industry must conform to the rules of market economy,make full use of its own resources,and accelerate the training of the talents in sports management,so as to keep up the sustainable development of the university sports. |
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| Keywords: | university sports sports industrialization sustainable development |
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