| 情感营销:中国职业体育的主要营销策略 |
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| 引用本文： | 刘金利.情感营销:中国职业体育的主要营销策略[J].中国体育科技,2006,42(3):21-23. |
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| 作者姓名： | 刘金利 |
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| 作者单位： | 浙江大学,浙江,杭州,310028 |
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| 摘 要： | 简介了情感营销的基本原理,结合对中国职业体育的本质属性和现实状况的分析,阐述了情感营销应当成为中国职业体育的主要营销策略的论断。本着尊重、关爱体育观众的理念和原则,提出了中国职业体育开展情感营销的一些方式和方法。
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| 关 键 词： | 职业体育 营销 策略 中国 |
| 文章编号： | 1002-9826(2006)03-0021-03 |
| 修稿时间： | 2005年12月5日 |
Emotional Marketing the Main Marketing Strategy of Professional Sports in China |
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| LIU Jin-li.Emotional Marketing the Main Marketing Strategy of Professional Sports in China[J].China Sport Science and Technology,2006,42(3):21-23. |
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| Authors: | LIU Jin-li |
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| Abstract: | This paper simple introduce the basic principle of emotional marketing,explains the reasons that emotional marketing should become the main marketing strategy of Chinese professional sports combining with analysis on practical condition and essential attribute.Based on the concept and principle of respecting and caring for sport audience,some methods and ways of developing emotional marketing in Chinese professional sports are put forwarded. |
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| Keywords: | professional sport marketing strategy China |
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