| 阿细跳月文化品牌的发展及其引发的思考 |
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| 引用本文： | 李延超,虞重干.阿细跳月文化品牌的发展及其引发的思考[J].中国体育科技,2010,46(3). |
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| 作者姓名： | 李延超 虞重干 |
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| 作者单位： | 上海体育学院人文学院,上海,200438 |
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| 基金项目： | 国家体育总局体育哲学社会科学资助项目 |
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| 摘 要： | 从婚俗性符号到民族体育文化品牌,阿细跳月的文化品牌建设带来了诸如参与地域、人群的扩大,商务活动机会增多,相关文化产业的发展以及引起其他地方的羡慕等连锁效应.研究认为,原生态不代表没变化,发展是最好的保护;少数民族体育的发展需要品牌建设;打造民族体育文化品牌需要提炼其文化内涵,需要文化精英的加入,需要政府的政策引导与平台搭建,而民间与社会则是参与的主体.
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| 关 键 词： | 阿细跳月 文化品牌 思考 |
Discussion on Development of Axi Tiaoyue Culture Brand and Its Enlightenment |
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| LI Yan-chao,YU Zhong-gan.Discussion on Development of Axi Tiaoyue Culture Brand and Its Enlightenment[J].China Sport Science and Technology,2010,46(3). |
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| Authors: | LI Yan-chao YU Zhong-gan |
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| Institution: | LI Yan-chao,YU Zhong-gan Humanities College of Shanghai University of Sport,Shanghai 200438,China |
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| Abstract: | From the marriage custom symbols to the national sports culture brand,the brand-building of Axi Tiaoyue brings about chain effects in expansion of involving regions and population,increase of business activities opportunities,promotion of related cultural industries and increase envy from other parts.These lead to the following conclusion:the original ecological culture does not mean absolute no change,development is the best protection,minority sports development needs to build culture brand and constructi... |
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| Keywords: | Axi Tiaoyue culture brand consideration |
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