| 彩票的商品特性及集市式销售的营销技巧 |
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| 引用本文： | 陈立基.彩票的商品特性及集市式销售的营销技巧[J].中国体育科技,2000,36(2):3-5. |
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| 作者姓名： | 陈立基 |
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| 作者单位： | 广西壮族自治区体育总局,广西,南宁,530031 |
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| 摘 要： | 彩票除了具有一般商品的使用价值和价值属性外 ,还具有差异性、时效性、公益性等特点。本文从销售时间、销售地点、设奖、销售人员组织和培训、彩票资金回收和奖金的兑付、销售成本的控制 ,以及组织机构等方面介绍了集市式销售彩票的技巧 ,具有较强的操作性和实用性
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| 关 键 词： | 彩票 商品 营销 |
| 修稿时间： | 1999-09-13 |
The Commercial Characteristic of Lottery and the Marketing Strategy and Skills of Fair Selling of Lottery |
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| CHEN Li-ji.The Commercial Characteristic of Lottery and the Marketing Strategy and Skills of Fair Selling of Lottery[J].China Sport Science and Technology,2000,36(2):3-5. |
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| Authors: | CHEN Li-ji |
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| Institution: | CHEN Li ji |
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| Abstract: | Lottery has the characteristic of unquivalent,public welfare and valid besides the using value and value of commodity. This paper introduced the fair selling strategy and skill of lottery in the respect of time, site, premium, seller's organizing,training and selling cost reduction etc. All of these are operative and practical. |
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| Keywords: | lottery commercial marketing |
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