| 欧洲发达城市举办国际体育赛事的实践对上海的启示 |
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| 引用本文： | 姚颂平,吴贻刚,沈佳.欧洲发达城市举办国际体育赛事的实践对上海的启示[J].上海体育学院学报,2007,31(6):1-5,15. |
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| 作者姓名： | 姚颂平 吴贻刚 沈佳 |
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| 作者单位： | 1. 上海体育学院,学院办公室,上海,200438
2. 上海体育学院,经济管理学院,上海,200438 |
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| 基金项目： | 上海市社会科学基金;上海市重点学科建设项目 |
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| 摘 要： | 运用城市营销理论，通过实地考察和资料分析，总结、归纳欧洲发达城市举办国际体育赛事的现状特征。认为，对照国际经验，以及建设一流体育中心城市目标，上海在举办重大赛事方面，如体育赛事规模与等级、市场运作等还存在差距。为了使定期举办国际体育大赛成为上海市经济发展、体育产业的重要组成部分，建议在2020年前，上海应举办一次，乃至若干次国际最高等级体育赛事。
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| 关 键 词： | 欧洲发达城市 上海市 国际体育赛事 城市营销 体育营销 申办 |
| 文章编号： | 1000-5498（2007）06-0001-05 |
| 收稿时间： | 2007-07-07 |
| 修稿时间： | 2007-07-072007-09-05 |
Revelation of Practice in Bidding and Holding International Sports Events by European Developed Cities to Shanghai |
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| YAO Song-ping,WU Yi-gang,SHEN Jia.Revelation of Practice in Bidding and Holding International Sports Events by European Developed Cities to Shanghai[J].Journal of Shanghai Physical Education Institute,2007,31(6):1-5,15. |
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| Authors: | YAO Song-ping WU Yi-gang SHEN Jia |
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| Abstract: | Using the theory of city administration and marketing, and by the aid of field survey and analysis of reference material, it summarized the characteristics of the present situation of holding international sports events by the European developed cities, and believed that compared with the international experience and in accordance with the objective of turning into a first-class sports center city, shanghai still had a long way to go in the aspects of holding important sports events, such as the size, grade and market operation etc. of sports events. In order to make holding international sports events regularly be an important component of the development of Shanghai economy and sports industry, Shanghai should hold international top sports events once or several times before 2020. |
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| Keywords: | European developed cities the city of Shanghai international sports events city administration and marketing sports administration and marketing bidding |
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