| 中国龙狮运动的市场化探讨——以第八届中国国际龙狮邀请赛为例 |
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| 引用本文： | 李春木.中国龙狮运动的市场化探讨——以第八届中国国际龙狮邀请赛为例[J].福建体育科技,2005,24(4):24-26. |
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| 作者姓名： | 李春木 |
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| 作者单位： | 武汉体育学院武术学院,湖北,武汉,430079 |
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| 摘 要： | 舞龙舞狮运动是中国特有的一项民族传统体育项目,经过近十年的传播和发展,已经发展成为一项集竞技、娱乐、表演等功能的世界性体育项目,具有巨大的市场开发价值和广阔的市场发展空间。通过对第八届中国国际龙狮邀请赛的比赛分析和归纳,结合文献资料,探讨了我国龙狮运动的市场化发展。
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| 关 键 词： | 舞龙 舞狮 龙狮运动 市场化 探讨 设想 |
| 文章编号： | 1004-8790(2005)04-0024-03 |
Discuss the Marketing of the Chinese Dragon- lion Sports:A Case Study of the 8th China Dragon - lion International Invitation Game |
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| Li Chun-mu.Discuss the Marketing of the Chinese Dragon- lion Sports:A Case Study of the 8th China Dragon - lion International Invitation Game[J].Fujian Sports Science and Technology,2005,24(4):24-26. |
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| Authors: | Li Chun-mu |
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| Abstract: | The Dragon - lion sport is one of Chinese traditional sport games. Tthas become a worldwide sport game which has functions of athletics, entertainment, performance and so on through ten years of spread and development, It has a tremendous value of market exploiture and wide space of market development. By analyzing and concluding compendiously through the 8th China Dragon- lion International Invitation Game as well as combining the documents, this paper discused the marketing development of our Countries Dragon - lion Sport. |
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| Keywords: | Dragon Dance Lion Dance Dragon-Lion Dance Marketing Discuss Assumpton |
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