| 新发展格局下我国体育用品制造业发展转向与路径 |
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| 引用本文： | 刘晴,罗亮,黄晶.新发展格局下我国体育用品制造业发展转向与路径[J].体育文化导刊,2022(2). |
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| 作者姓名： | 刘晴 罗亮 黄晶 |
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| 作者单位： | 华南师范大学体育科学学院;山东大学体育学院;湖南工业大学体育学院 |
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| 摘 要： | 运用文献资料、逻辑分析等方法,分析新发展格局下我国体育用品制造业的发展历程、转向与路径。改革开放以来,我国体育用品制造业经历五个发展阶段,新发展格局下发展转向:发展模式由"以外带内"向"以内为主"转变;发展重心由"外向出口"向"扩大内需"转变;发展目标由"规模扩张"向"结构升级"转变;发展动力由"要素驱动"向"创新驱动"转变。发展路径:完善顶层设计,提升治理能力;提高产业创新研发能力,加强品牌聚焦与塑造;加大体育基础建设力度,激发国内消费潜力;推动数字化转型,拓展产业发展空间;鼓励企业对外投资,有序推动产业转移。
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| 关 键 词： | 体育经济 体育用品制造业 发展转向 新发展格局 |
Development Turn and Path of Sports Goods Manufacturing Industry in China Under the New Development Paradigm |
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| LIU Qing,LUO Liang,HUANG Jing.Development Turn and Path of Sports Goods Manufacturing Industry in China Under the New Development Paradigm[J].Sports Culture Guide,2022(2). |
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| Authors: | LIU Qing LUO Liang HUANG Jing |
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| Institution: | (School of Physical Education and Sport Science,South China Normal University,Guangzhou 510006,China;School of Physical Education,Shandong University,Ji'nan 250300,China;College of Physical Education,Hunan University of Technology,Zhuzhou 412000,China) |
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| Abstract: | By using the methods of literature review and logical analysis,this paper analyzed the development process,turn and path of sports goods manufacturing industry in China under the new development pattern.Since the reform and opening up,China ’s sporting goods manufacturing industry has experienced five development stages.The development turn under the new development pattern is as follows:The development model has changed from promoting economic development through export to with the domestic market as the mainstay.The focus of development has shifted from export to boosting domestic demand.The development goal changes from scale expansion to structure upgrade.The driving force of development has shifted from factor-driven to innovation-driven.Development path:We should improve top-level design to enhance governance ability,improve industrial innovation research and development ability to strengthen brand focus and shaping,strengthen sports infrastructure construction to stimulate domestic consumption potential,promote digital transformation to expand industrial development space,and encourage enterprises to invest abroad to promote industrial transfer in an orderly manner. |
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| Keywords: | sports economics sports goods manufacturing industry development turn new development paradigm |
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