| 基于SWOT分析的我国体育培训市场开发对策研究 |
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| 引用本文： | 卢方群,徐国根,卞正荣.基于SWOT分析的我国体育培训市场开发对策研究[J].安徽体育科技,2008,29(4):1-3. |
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| 作者姓名： | 卢方群 徐国根 卞正荣 |
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| 作者单位： | 江西师范大学体育学院,江西南昌,330022 |
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| 基金项目： | 江西省体育局软科学研究项目 |
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| 摘 要： | 运用现代管理学SWOT分析法，对中国体育培训市场的内部环境和外部环境进行了分析，概括了中国体育培训市场开发中所面临的优势、劣势、机遇、威胁。并提出了扩大优势，缩小劣势，把握机遇和化解威胁的若干策略。
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| 关 键 词： | SWOT 体育培训市场 开发对策 |
Research Of The Development Strategies Of China's Sports Training Market Based On The SWOT Analysis |
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| Lu Fangqun,Xu Guogen,Bian Zhengrong.Research Of The Development Strategies Of China''''s Sports Training Market Based On The SWOT Analysis[J].Journal of Anhui Sports Science,2008,29(4):1-3. |
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| Authors: | Lu Fangqun Xu Guogen Bian Zhengrong |
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| Institution: | Lu Fangqun Xu Guogen Bian Zhengrong (Jiangxi Normal University,Sports Institute,Nanchang Jiangxi 330022) |
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| Abstract: | Application of modern management SWOT analysis,this paper analyzed both internal and external environment of China's sports training market and summarized the development of China's sports training market in the face of advantages,weaknesses,opportunities and threats.And it proposed a number of strategies expansion of advantages,reducing disadvantages,seizing the opportunities and alleviating the threat. |
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| Keywords: | SWOT |
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