| 关于发展我国体育赞助业的研究 |
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| 引用本文： | 赵鲁南,丁元英.关于发展我国体育赞助业的研究[J].安徽体育科技,2004(Z1). |
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| 作者姓名： | 赵鲁南 丁元英 |
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| 作者单位： | 曲阜师范大学体育科学学院 山东曲阜273165
(赵鲁南)，曲阜师范大学体育科学学院 山东曲阜273165(丁元英) |
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| 摘 要： | 运用文献资料、逻辑归纳等方法,对体育赞助的基本内涵、特点、体系构成、功能等进行分析探讨,揭示了新时期体育赞助活动快速发展对我国体育事业以及对推动经济、文化发展的多层重要意义,指出了体育赞助体系中各子体系在运作中应注意的问题及实施策略,旨在为我国体育赞助业的发展提供指导依据。
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| 关 键 词： | 体育赞助 基本特点 重要功能 实施建议 |
Study on Development of Sports Sponsorship in China |
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| Zhao Lunan Ding Yuanying.Study on Development of Sports Sponsorship in China[J].Journal of Anhui Sports Science,2004(Z1). |
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| Authors: | Zhao Lunan Ding Yuanying |
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| Abstract: | By using the methods of document, logical induction, etc, the paper analyzes the elementary intension, the feature, system constitution and function of the sports sponsorship. It reveals that during the new period, the quick development of sports sponsorship has a great significance in propelling the sports enterprises, the economy and the culture of our country, points out the countermeasures and the questions that every branch system should pay attention to. The purpose is to provide the basis for the development of our sports sponsorship. |
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| Keywords: | sports sponsorship elementary feature important function implementing suggestion |
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