Gender and IT in the Household: Evolving Patterns of Internet Use in the United States |
| |
| Authors: | Ruby Roy Dholakia |
| |
| Institution: |
a Department of Marketing and Electronic Commerce, University of Rhode Island, Kingston, Rhode Island, USA |
| |
| Abstract: | Information technology (IT)—computers and related technologies—is the latest technology to enter the household. Like other technologies, gender is a major factor in its adoption and use as well as its perceived usefulness. Unlike prior household technologies, the computer's entry into the household has followed a different pattern. Early statistics revealed a vast gender divide, with men using computers and related technologies much more in the household. More recent statistics show a narrowing of the divide, perhaps even a reversal, particularly in the United States, with women outnumbering men in the access to and use of the Internet. In this article, the role of gender and its relationship with Internet use in the home are reviewed. In addition to overall adoption and access, the review focuses on specific Internet applications and examines the factors that contribute to gender differences in adoption and use of computers and Internet applications in the home. |
| |
| Keywords: | gender gender role household research internet adoption sexual/Division of Internet use time utilization |
| 本文献已被 InformaWorld 等数据库收录！ |
|
