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| 构建基于数据挖掘技术的客户关系管理系统 | |
| 引用本文： | 俞鸣春,黄江燕,夏小云.构建基于数据挖掘技术的客户关系管理系统[J].科技广场,2005(12):51-53. |
| 作者姓名： | 俞鸣春 黄江燕 夏小云 |
| 作者单位： | 1. 赣州技师学院,赣州,341000 2. 江西理工大学理学院,赣州,341000 3. 江西理工大学信息工程学院,赣州,341000 |
| 摘 要： | 随着企业对客户关系管理的愈加重视，数据挖掘技术已成为实现客户关系管理的重要手段。本文介绍了客户关系管理系统和数据挖掘相关技术，并结合保险业的特点。分析了数据挖掘技术在保险CRM中的应用案例，指出了其商业价值。 |
| 关 键 词： | 客户关系管理 保险领域 数据仓库 数据挖掘 关联规则 |
| 文章编号： | 1671-4792-(2005)12-0043-03 |
Build Customer Relationship Management System Based on Data Mining |
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| Yu Mingchun,Huang Jiangyan,Xia Xiaoyun.Build Customer Relationship Management System Based on Data Mining[J].Science Mosaic,2005(12):51-53. | |
| Authors: | Yu Mingchun Huang Jiangyan Xia Xiaoyun |
| Abstract: | Along with the enterprise attach importance to the CRM, Data mining technologybecome an important tool by which the CRM can be implemented. This paper, through theintroduction of CRM system and the related technology of data mining, together with thespecialties of insurance, analyzed the application of data mining in the field of insurance,as well as Pointing the commercial value was. |
| Keywords: | CRM(Customer Relationship Management) Insurance Field Data Warehouse DataMining Association Rules |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |