| 微信朋友圈信息分享行为影响因素分析 |
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| 引用本文： | 谭春辉,王一君.微信朋友圈信息分享行为影响因素分析[J].现代情报,2009,40(2):84. |
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| 作者姓名： | 谭春辉 王一君 |
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| 作者单位： | 1. 华中师范大学信息管理学院, 湖北 武汉 430079;2. 华中师范大学电子商务研究所, 湖北 武汉 430079 |
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| 基金项目： | 国家社会科学基金一般项目"虚拟学术社区中科研人员合作机制研究"（项目编号：18BTQ081）。 |
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| 摘 要： | 目的/意义] 构建微信朋友圈信息分享行为影响因素模型，根据研究结果为微信运营商和内容提供者提供可行的建议。方法/过程] 以Triandis人际行为理论为基础，结合微信朋友圈及用户特征，构建微信朋友圈信息分享行为影响因素模型，以微信朋友圈用户作为调查对象，通过线上收集数据，采用结构方程模型的方法对数据进行分析讨论。结果/讨论] 信息分享意向是由认可预期、互惠关系、预期效能、情感、社会因素共同决定的，而在影响这一分享行为的所有因素中，平台以及信息质量是最为关键的影响因素，而资源有利条件的影响未达到显著性水平，即资源有利条件基本对信息分享行为不产生影响。
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| 关 键 词： | 微信朋友圈 信息分享行为 人际行为理论 |
Analysis on Influencing Factors of Information Sharing Behavior in Wechat Moments |
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| Authors: | Tan Chunhui Wang Yijun |
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| Institution: | 1. School of Information Management, Central China Normal University, Wuhan 430079, China;2. Institute of E-commerce, Central China Normal University, Wuhan 430079, China |
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| Abstract: | Purpose/Significance] Constructing the model of factors about influencing participators' information sharing behavior among WeChat Moments,in order to provide feasible suggestions for WeChat operators and content providers based on the results of research.Method/Process] Based on Theory of Triandis interpersonal behavior(TIB),combined with the characteristics of WeChat Moments and the users,the model of factors about influencing participators' information sharing behavior among WeChat Moments was constructed,and the questionnaire was designed to collect information about users by using WeChat Moments.The data was analyzed by the method of structural equation modeling.Result/Conclusion] The intention of information sharing was determined by the combination of expectations of recognition,reciprocal relationships,expected effectiveness,emotions and social factors.Among all the factors affecting this sharing behavior,the quality of the platform and information were the most critical factors.However,the influence of favorable resource conditions has not reached a significant level.That is,favorable resource conditions basically had no effect on the behaviors of information sharing. |
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| Keywords: | WeChat moments information sharing behavior theory of interpersonal behavior |
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