| 高校图书馆微平台服务现状与运营策略研究 |
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| 引用本文： | 姜晨曦.高校图书馆微平台服务现状与运营策略研究[J].现代情报,2015,35(12):148-151. |
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| 作者姓名： | 姜晨曦 |
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| 作者单位： | 长春工程学院图书馆, 吉林长春 130012 |
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| 摘 要： | 微平台是指微博和微信两种网络社交平台。文章从微博与微信的传播特征出发,总结出微博与微信在高校图书馆应用中的优势和不足,并结合实际工作,对高校图书馆微平台服务现状进行个案分析,指出其存在的问题,最后提出高校图书馆微平台的运营策略。
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| 关 键 词： | 微平台 微博 微信 运营策略 |
Research on Current Situation Services and Operation Strategy of University Library Microblog and Wechat |
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| Authors: | Jiang Chenxi |
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| Institution: | Library, Changchun Institute of Technology, Changchun 130012, China |
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| Abstract: | The micro-platforms involved in the article are two sorts of social network platforms that microblog and wechat.The article sumed up advantages and deficiencies between microblog and wechat by propagation characteristics, and made the case analysis on the current situation of university library microplatforms, then found problems.Finally, the paper put forward operation strategy of university library microplatforms. |
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| Keywords: | academic librarians responsibilities trend professional skill |
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