| 社交网络环境下大学生信息回避行为影响因素探究 |
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| 引用本文： | 刘咏梅,张帅,谢阳群.社交网络环境下大学生信息回避行为影响因素探究[J].现代情报,2019,39(10):58-65. |
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| 作者姓名： | 刘咏梅 张帅 谢阳群 |
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| 作者单位： | 1. 淮北师范大学管理学院, 安徽 淮北 235000;2. 南京大学信息管理学院, 江苏 南京 210023;3. 安徽大学管理学院, 安徽 合肥 230601;4. 合肥师范学院, 安徽 合肥 230601 |
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| 基金项目： | 安徽省哲学社会科学规划一般项目"安徽省老年人网络健康信息搜索行为研究"（项目编号：AHSKY2018D66）。 |
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| 摘 要： | 目的/意义]探究社交网络环境下大学生信息回避行为影响因素，既能为社会深入理解社交网络环境下大学生信息回避行为提供一定理论支持，也能为社交平台优化用户信息回避行为提供一定的参考和借鉴。方法/过程]通过半结构化深度访谈收集30位在校大学生社交网络中信息回避行为的相关数据，借助NVivo11软件对原始数据进行编码与分析，归纳出影响社交网络环境下大学生信息回避行为的10个基本范畴并聚焦为3个主范畴，在此基础上建构社交网络环境下大学生信息回避行为理论模型。结果/结论]研究发现，认知因素是社交网络环境下大学生健康信息回避行为的直接影响因素和内部驱动因素，信息因素与社会因素是间接影响因素和外部情境因素。其中，认知因素是社交网络环境下大学生信息回避行为最重要的影响因素。
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| 关 键 词： | 社交网络 信息回避 扎根理论 质性研究 |
Research on Influencing Factors of College Students' Information Avoidance Behavior in Social Networks |
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| Authors: | Liu Yongmei Zhang Shuai Xie Yangqun |
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| Institution: | 1. School of Management, Huaibei Normal University, Huaibei 235000, China;2. School of Information Management, Nanjing University, Nanjing 210023, China;3. School of Management, Anhui University, Hefei 230601, China;4. Hefei Normal University, Hefei 230601, China |
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| Abstract: | Purpose/Significance]Exploring the influencing factors of college students' information avoidance behavior in social networks can not only provide some theoretical support for the society to deeply understand the information avoidance behavior of college students in social networks,but also provide some reference and reference for social platform to optimize user information avoidance behavior.Method/Process]Through semi-structured in-depth interviews,the data of 30 college students' information avoidance behaviors in social networks were collected.The NVivo 11 software was used to encode and analyze the original data,and the 10 basic categories that affected the information avoidance behavior of college students in social networks were summarized and focused on three main categories,it constructed a theoretical model of college students' information avoidance behavior in social networks on this base.Result/Conclusion]The study found that cognitive factors were the direct influencing factors and internal drivers of college students' health information avoidance behavior in social networks.Information factors and social factors were indirect factors and external context factors.Among them,cognitive factors were the most vital influencing factors of college students' information avoidance behavior in social networks. |
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| Keywords: | social network information avoidance grounded theory qualitative research |
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