| 中小企业管理型SaaS消费决策行为研究——基于扩展TAM的分析 |
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| 引用本文： | 杨霖华,陈静.中小企业管理型SaaS消费决策行为研究——基于扩展TAM的分析[J].科技管理研究,2011,31(4). |
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| 作者姓名： | 杨霖华 陈静 |
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| 作者单位： | 重庆教育学院工商管理系,重庆,400067 |
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| 摘 要： | SaaS方式有助于中小企业快速实现信息化并有效降低企业的实施成本和实施风险.本研究以技术接受模型(TAM)为主要理论基础并根据管理型SaaS和中小企业的特征对其进行扩展,将风险感知、信任、结构保证、管理适应性、技术支持、企业形象及财务成本等因子同时引入TAM,构建了基于TAM的中小企业管理型SaaS消费决策模型.
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| 关 键 词： | 中小企业 管理型SaaS 消费决策 |
Study on Decision-making Behavior of Management SaaS of SMEs——Based on the Extended TAM |
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| YANG Linhua,CHENG Jing.Study on Decision-making Behavior of Management SaaS of SMEs——Based on the Extended TAM[J].Science and Technology Management Research,2011,31(4). |
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| Authors: | YANG Linhua CHENG Jing |
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| Institution: | YANG Linhua,CHENG Jing (Department of Business Administration,Chongqing Education College,Chongqing 40067,China) |
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| Abstract: | SaaS can help companies rapidly build information system and reduce implementation costs and risk.In this study,we applied technology acceptance model(TAM) as the main theoretical basis and expanded it in accordance with characteristics of SaaS.Risk perception,trust,structural assurance,adaptability of management,technical support,corporate image and economic costs were introduced into TAM.A SaaS consumer decision-making model based on TAM for SMEs was constructed. |
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| Keywords: | SMEs management SaaS decision-making |
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