| 网络消费者初始信任的Logistic模型研究 |
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| 引用本文： | 周宏,谢燕冉,刘亮.网络消费者初始信任的Logistic模型研究[J].科技管理研究,2012,32(4):160-163. |
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| 作者姓名： | 周宏 谢燕冉 刘亮 |
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| 作者单位： | 暨南大学管理学院,广东广州,510632 |
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| 摘 要： | 假设网络消费者的感知、网络消费者的自我效能、网络消费者的个人信任倾向、企业地域特征、企业展示、社会暗示等6个因素是影响网络消费者初始信任的主要原因。在数据调研的基础上,构建网络消费者初始信任的Logistic模型,分析了各因素对网络消费者初始信任形成的影响和重要程度,研究结论可为更好地开展网络商务提供指导。
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| 关 键 词： | 初始信任 Logistic回归模型 网络消费者 |
Research on Logistic Regression Model of Network Consumers' Initial Trust |
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| ZHOU Hong
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XIE Yanran
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LIU Liang.Research on Logistic Regression Model of Network Consumers' Initial Trust[J].Science and Technology Management Research,2012,32(4):160-163. |
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| Authors: | ZHOU Hong XIE Yanran LIU Liang |
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| Institution: | (School of Management,Jinan University,Guangzhou,510632) |
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| Abstract: | This paper analyzes the shortcomings and lacks of traditional cutting database system,and the research direction of intelligent cutting database system is proposed according to the existing problems.By the introduction and comparison?of existing achievements in this research area,several steps to achieve the system are proposed,and some possible implementations and theories are described in detail too. |
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| Keywords: | initial trust binary logistic regression network consumers |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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