| 我国网络广告监管创新模式研究 |
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| 引用本文： | 刘寅斌,马贵香,李洪波.我国网络广告监管创新模式研究[J].科技管理研究,2010,30(16). |
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| 作者姓名： | 刘寅斌 马贵香 李洪波 |
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| 作者单位： | 上海大学管理学院,上海,200444 |
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| 基金项目： | 上海大学研究生创新基金 |
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| 摘 要： | 从表现形式、发布途径方面对网络广告领域中违法行为的特征进行分类,再从国家政策以及地方实践的层面上,剖析当前我国在网络广告监管中取得的经验以及存在的不足之处.最后从网络经济治理的视角提出了网络广告监管的创新模式,该模式包含两个部分:网络广告监测和违法网络广告治理.
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| 关 键 词： | 网络广告 监管 模式 |
Research on the Innovative Model of Online Advertising Supervision |
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| LIU Yinbin,MA Guixiang,LI Hongbo.Research on the Innovative Model of Online Advertising Supervision[J].Science and Technology Management Research,2010,30(16). |
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| Authors: | LIU Yinbin MA Guixiang LI Hongbo |
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| Institution: | LIU Yinbin,MA Guixiang,LI Hongbo (School of Management,Shanghai University,Shanghai 200444) |
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| Abstract: | This paper analyzes the features of illegal behavior existing in the online advertising from the manifestations,release channels etc.Then,the experiences and weaknesses of current supervision of online advertising in China are analyzed from the national policy and local practice level.Finally,an innovation model on web advertising supervision is proposed from the perspective of economic governance.The model contains two parts:online advertising monitoring and illegal online advertising management,which prov... |
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| Keywords: | online advertising supervision model |
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