| 休闲体育与电视传媒的互动研究 |
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| 引用本文： | 董永利.休闲体育与电视传媒的互动研究[J].科教文汇,2012(15):131-133. |
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| 作者姓名： | 董永利 |
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| 作者单位： | 丽水学院,浙江丽水323000 |
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| 摘 要： | 采用文献法、逻辑分析法等对休闲体育与电视传媒的互动关系进行研究,结果认为：休闲体育与电视传媒是相互依存、共赢发展的关系;休闲体育以其休闲性、趣味性、娱乐性丰富了电视节目,为电视节目吸引了大量观众;电视传媒在休闲体育传播过程中起着举足轻重的作用;它为休闲体育运动的举办带来巨额收入,为休闲体育的发展提供了经济保障;电视媒体对休闲体育经济和休闲体育文化的发展也起着巨大的推动作用。
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| 关 键 词： | 休闲体育 电视传媒 互动研究 |
Study on the Interaction of TV Media and Leisure Sports |
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| Authors: | Dong Yongli |
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| Institution: | Dong Yongli Lishui University,323000,Lishui,Zhejiang,China |
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| Abstract: | As a way of civilized,healthy and scientific lifestyle,leisure sports has developed quickly and become a necessity in our modern society.TV plays a significant role in transmitting and developing.Leisure sports and TV are interdependent and mutual beneficial.For one thing,the leisure,interesting and recreational sports TV programs,especially the Olympic Games,meet the needs of people;for another,telecast right endows the host country and International Olympic Committee huge income and developmental opportunities. |
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| Keywords: | leisure sports TV media study on the interaction |
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