| 系统框架下的顾客关系资产管理 |
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| 引用本文： | 赵永刚,牟嫣.系统框架下的顾客关系资产管理[J].预测,2007,26(4):49-53. |
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| 作者姓名： | 赵永刚 牟嫣 |
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| 作者单位： | 1. 中南民族大学,管理学院,湖北,武汉,430074
2. 上海财经大学,统计学系,上海,200433 |
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| 摘 要： | 关系资产是近年来随着关系营销理论和实践的发展所出现的一种新观点。本文首先讨论企业中关系资产的系统框架,然后着重在该框架下,从策略、流程、组织、评估、技术的角度来讨论顾客关系资产的系统管理问题。
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| 关 键 词： | 关系资产 系统框架 顾客关系资产 管理 |
| 文章编号： | 1003-5192（2007）04-0049-05 |
| 收稿时间： | 2006-10-22 |
| 修稿时间： | 2006-10-22 |
Analyze the Customer's Relational Assets Management in the Systemic Frame |
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| ZHAO Yong-gang,MOU Yan.Analyze the Customer''''s Relational Assets Management in the Systemic Frame[J].Forecasting,2007,26(4):49-53. |
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| Authors: | ZHAO Yong-gang MOU Yan |
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| Institution: | 1. Management College of South-Central University of Nationalities, Wuhan 430074, China; 2. Statistics Department of Shanghai University of Finance and Economics, Shanghai 200433, China |
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| Abstract: | Relational Assets is the new viewpoint along with the development of relationship marketing theory and practice.This paper firstly discusses the systemic frame of relational assets in enterprise,and then stresses on analyzing the customer's relational assets management in the point of strategy,flow,organization,criterion,technology. |
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| Keywords: | relational assets systemic frame customer's relational assets management |
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