| 竞争情报分析的二象性空间模式研究 |
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| 引用本文： | 姚伟,刘玉照,吉鸿荣,李耀昌.竞争情报分析的二象性空间模式研究[J].情报理论与实践,2010(11). |
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| 作者姓名： | 姚伟 刘玉照 吉鸿荣 李耀昌 |
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| 作者单位： | 南开大学商学院,天津300071; |
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| 摘 要： | 本文通过引入竞争情报分析的二象性特性,即竞争情报分析既是分析性活动,又是解释性活动,从波粒二象性的视角看,分析性活动是形成竞争情报价值或者能量的聚集过程。解释性活动是将分析出的竞争情报的能量或者价值还原于原始竞争情报资料之中,验证其能量或价值是否真实地分布于原始竞争情报资料之中。在此基础上,探讨了竞争情报分析的分析性活动与解释性活动的层次,并指出其业务流向,最后提出了竞争情报分析的二象性空间概念。Abstract：By introducing the duality properties of competitive intelligence analysis,that is,competitive intelligence analysis is both an analytical activity and an interpretative activity,this paper holds that the analytical activity is an accumulation process of competitive intelligence value or energy from the perspective of wave-particle duality.Interpretative activity is to restore the energy or value of the competitive intelligence into the original competitive intelligence,and to verify whether the energy or value of the competitive intelligence is truly distributed in the original competitive intelligence.On this basis,the paper discusses the hierarchies of the analytical activities and interpretative activities,and points out the business flow of competitive intelligence analysis.Finally,the paper puts forward the spatial pattern of duality of competitive intelligence analysis.
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| 关 键 词： | 竞争情报 分析 二象性研究 二象性空间模式 |
Research on the Spatial Pattern of Duality of Competitive Intelligence Analysis |
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| Abstract: | By introducing the duality properties of competitive intelligence analysis,that is,competitive intelligence analysis is both an analytical activity and an interpretative activity,this paper holds that the analytical activity is an accumulation process of competitive intelligence value or energy from the perspective of wave-particle duality.Interpretative activity is to restore the energy or value of the competitive intelligence into the original competitive intelligence,and to verify whether the energy or value of the competitive intelligence is truly distributed in the original competitive intelligence.On this basis,the paper discusses the hierarchies of the analytical activities and interpretative activities,and points out the business flow of competitive intelligence analysis.Finally,the paper puts forward the spatial pattern of duality of competitive intelligence analysis. |
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| Keywords: | competitive intelligence analysis duality research the spatial pattern of duality |
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