| 基于“二评”机制的企业网上信任危机识别研究 |
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| 引用本文： | 谭春辉,曾奕棠.基于“二评”机制的企业网上信任危机识别研究[J].情报科学,2011(12). |
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| 作者姓名： | 谭春辉 曾奕棠 |
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| 作者单位： | 华中师范大学信息管理系; |
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| 基金项目： | 教育部人文社科基金项目(09YJA870010); 华中师范大学人文社会科学丹桂计划项目(09DG030) |
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| 摘 要： | 互联网的发展与应用,企业网上信任危机成为企业的一种常态。危机识别是企业网上信任危机预警的关键,信任危机预兆信息包括事实类信息和谣言类信息,可采用二评机制来实现危机识别。一评阶段和二评阶段的目的不一样,各阶段构建的评价指标分别是针对事实类信息的真实性评价和针对谣言类信息的影响力评价。文章还分析了基于二评机制网上信任危机识别的运作流程,包括警源收集、数据处理、数据评价和警度预报。
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| 关 键 词： | 网上信任危机 危机识别 危机预兆信息 危机预警 |
Research on the Discrimination of Enterprise Online Trust Crisis Based on Twice Evaluation Mechanism |
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| TAN Chun-hui,ZENG Yi-tang.Research on the Discrimination of Enterprise Online Trust Crisis Based on Twice Evaluation Mechanism[J].Information Science,2011(12). |
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| Authors: | TAN Chun-hui ZENG Yi-tang |
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| Institution: | TAN Chun-hui,ZENG Yi-tang(Department of Information Management,Central China Normal University,Wuhan 430079,China) |
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| Abstract: | With the development and application of Internet,enterprise online trust crisis has become normal.The crisis discrimination is the keynote of online trust crisis early-warning.The foretaste information of online trust crisis include factual information and rumor information,thus it can use twice evaluation mechanism to discriminate crisis.The aims of first evaluation stage and the second evaluation stage are different,and the index of the first evaluation stage is used for evaluating factual information,the... |
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| Keywords: | online trust crisis crisis discrimination foretaste information of crisis crisis early-warning |
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