| 拉动居民消费的行为经济学分析 |
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| 引用本文： | 宋超英,张雪玮.拉动居民消费的行为经济学分析[J].科学．经济．社会,2007,25(2):41-45. |
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| 作者姓名： | 宋超英 张雪玮 |
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| 作者单位： | 兰州大学,经济学院,甘肃,兰州,730000 |
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| 摘 要： | 当前,中国消费率处于低水平并且持续走低,这已成为制约中国经济扩大内需、保持可持续高速增长的重要阻碍。本文运用行为经济学中的损失规避和心理账户理论来分析制约居民消费支出的心理因素,并在理论分析的基础上提出拉动居民消费的对策。
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| 关 键 词： | 行为经济学 损失规避 消费者预期 心理账户 |
| 文章编号： | 1006-2815（2007）02-0041-05 |
| 修稿时间： | 2006-12-13 |
Behavioral Economics Analysis of Promoting Residents Consumption |
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| SONG Chao-ying,ZHANG Xue-wei.Behavioral Economics Analysis of Promoting Residents Consumption[J].Science Economy Society,2007,25(2):41-45. |
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| Authors: | SONG Chao-ying ZHANG Xue-wei |
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| Institution: | School of Economics, Lanzhou University, Lanzhou 730000, China |
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| Abstract: | Currently,the consumption rate of China is in a low level and is decreasing successively.It has been a critical obstacle of the expansion of domestic demand and sustainable development.This article analyzes the mental factors which restricts consumption by employing theories of loss aversion and mental accounting in behavioral economics,in addition,it also provides suggestions for the promotion of residents consumption on the basis of theoretical analysis. |
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| Keywords: | behavioral economics loss aversion consumer expectation mental accounting |
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