| 一种C2C商铺可信度混合模糊综合评价方法 |
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| 引用本文： | 罗新星,张晓鹏.一种C2C商铺可信度混合模糊综合评价方法[J].软科学,2013,27(2):136-139,144. |
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| 作者姓名： | 罗新星 张晓鹏 |
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| 作者单位： | 中南大学商学院,长沙,410083 |
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| 基金项目： | 国家自然科学基金项目(90818014);国家自然科学基金委创新群体项目(70921001/G0104) |
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| 摘 要： | 针对C2C中商品排序的可信问题提出一种基于商铺可信度的混合模糊综合评价方法:采用模糊AHP方法进行指标的权重确定,结合模糊TOPSIS方法对商铺的可信度进行评估。通过算例验证了该方法的适用性。
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| 关 键 词： | C2C 模糊AHP 模糊TOPSIS 商铺可信度 |
Research on Hybrid Fuzzy Comprehensive Evaluating the Degree of Online-shop trust in C2C |
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| LUO Xin-xing
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ZHANG Xiao-peng.Research on Hybrid Fuzzy Comprehensive Evaluating the Degree of Online-shop trust in C2C[J].Soft Science,2013,27(2):136-139,144. |
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| Authors: | LUO Xin-xing ZHANG Xiao-peng |
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| Institution: | (School of Business,Center South University,Changsha 410083) |
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| Abstract: | This paper proposes a hybrid fuzzy comprehensive evaluation algorithm based on the degree of online-shop trust,which aimed at the trust problem of products sort in C2C.Using fuzzy AHP method to determine the weights of index and fuzzy TOPSIS method to assess the trust of online-shops.At last,an example is given to evaluate the feasibility of the method. |
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| Keywords: | C2C FAHP FTOPSIS online-shop trust |
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