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Investigating the role of in-situ user expectations in Web search
Abstract:Pre-adoption expectations often serve as an implicit reference point in users’ evaluation of information systems and are closely associated with their goals of interactions, behaviors, and overall satisfaction. Despite the empirically confirmed impacts, users’ search expectations and their connections to tasks, users, search experiences, and behaviors have been scarcely studied in the context of online information search. To address the gap, we collected 116 sessions from 60 participants in a controlled-lab Web search study and gathered direct feedback on their in-situ expected information gains (e.g., number of useful pages) and expected search efforts (e.g., clicks and dwell time) under each query during search sessions. Our study aims to examine (1) how users’ pre-search experience, task characteristics, and in-session experience affect their current expectations and (2) how user expectations are correlated with search behaviors and satisfaction. Our results with both quantitative and qualitative evidence demonstrate that: (1) user expectation is significantly affected by task characteristics, previous and in-situ search experience; (2) user expectation is closely associated with users’ browsing behaviors and search satisfaction. The knowledge learned about user expectation advances our understanding of users’ search behavioral patterns and their evaluations of interaction experience and will also facilitate the design, implementation, and evaluation of expectation-aware user models, metrics, and information retrieval (IR) systems.
Keywords:User search expectation  Interactive information retrieval  Online searching  User satisfaction
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