| 企业战略中的竞争情报理论与实践 |
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| 引用本文： | 马燃,魏晨,周雷,鲁啸.企业战略中的竞争情报理论与实践[J].情报探索,2020(1):31-38. |
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| 作者姓名： | 马燃 魏晨 周雷 鲁啸 |
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| 作者单位： | 北京市科学技术情报研究所 北京 100044;北京市科学技术情报研究所 北京 100044;北京市科学技术情报研究所 北京 100044;北京市科学技术情报研究所 北京 100044 |
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| 摘 要： | 目的/意义]为企业加强竞争情报研究提供借鉴。方法/过程]本文从企业战略制定的过程为主要切入点,将企业战略制定不同阶段使用的竞争情报方法相结合,并运用相关案例进行分析说明竞争情报理论在企业战略制定中的作用。结果/结论]企业若要在市场竞争环境下保持优势,就必须进行战略性规划。而竞争情报正是帮助企业在整个战略制定的过程中,即产生、形成、执行到保障等,提供理论支撑和信息分析。
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| 关 键 词： | 竞争情报 企业 战略 |
The Theory and Practice of Competitive Intelligence in Enterprise Strategy |
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| Ma Ran,Wei Chen,Zhou Lei,Lu Xiao.The Theory and Practice of Competitive Intelligence in Enterprise Strategy[J].Information Research,2020(1):31-38. |
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| Authors: | Ma Ran Wei Chen Zhou Lei Lu Xiao |
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| Institution: | (Beijing Institute of Science and Technology Information,Beijing 100044) |
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| Abstract: | Purpose/significance]The paper is to provide references for improving competitive intelligence research in enterprise.Method/process]Starting with enterprise’s strategy formulation process the paper combines with competitive intelligence methods used in different stages of enterprise strategy formulation and analyzes the role of competitive intelligence in enterprise strategy formulation with relevant cases combined.Result/conclusion]If an enterprise wants to maintain its advantage in the market competition environment it must carry out strategic planning.Competitive intelligence can provide enterprises with theoretical support and information analysis in the whole process of enterprise strategy formulation including generation formation implementation and guarantee. |
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| Keywords: | competitive intelligence enterprises strategy |
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