| 抖音短视频对厦门城市旅游形象的建构研究 |
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| 引用本文： | 柯山,金博闻,林斌,颜逸静,潘辉.抖音短视频对厦门城市旅游形象的建构研究[J].情报探索,2022(2). |
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| 作者姓名： | 柯山 金博闻 林斌 颜逸静 潘辉 |
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| 作者单位： | 闽江学院经济与管理学院;福建农林大学园林学院 |
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| 基金项目： | 福建省高校人文社科研究基地课题“农村产业融合发展视角下的乡村振兴研究”(项目编号:301031030202)成果之一。 |
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| 摘 要： | 目的/意义]为研究抖音短视频传播对厦门城市旅游形象的建构状况。方法/过程]运用内容分析法与问卷调查法等研究方法,探讨短视频传播过程中厦门城市旅游形象建构的现状、评价、重要性。结果/结论]抖音对于建构厦门城市旅游形象确实存在很大助力,但仍有提升空间;从加强多方联合与引导,推动优质内容创作,增强线上线下互动,增加地域核心文化展现4个方面提出建议,以期提升厦门市旅游形象。
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| 关 键 词： | 城市旅游形象 抖音短视频 厦门市 |
Study on the Construction of Xiamen City Tourism Image by TikTok Short Video |
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| Ke Shan,Jin Bowen,Lin Bin,Yan Yijing,Pan Hui.Study on the Construction of Xiamen City Tourism Image by TikTok Short Video[J].Information Research,2022(2). |
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| Authors: | Ke Shan Jin Bowen Lin Bin Yan Yijing Pan Hui |
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| Institution: | (School of Economics and Management,Minjiang University,Fuzhou Fujian 350108;College of Landscape Architecture,Fujian Agriculture and Forestry University,Fuzhou Fujian 350002) |
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| Abstract: | Purpose/significance]The paper is to study the construction of Xiamen city tourism image by TikTok short video communication.Method/process]The paper uses content analysis method and questionnaire survey method,and discusses the current situation,evaluation and importance of Xiamen city tourism image construction in the process of short video communication.Result/conclusion]TikTok does have a great contribution to the construction of Xiamen city tourism image,but there is still room for improvement.It puts forward some suggestions from four aspects:strengthening multi-party cooperation and guidance,promoting high-quality content creation,enhancing online and offline interaction,and increasing the display of regional core culture,so as to improve tourism image of Xiamen. |
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| Keywords: | city tourism image TikTok short video Xiamen |
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