Can AI artifacts influence human cognition? The effects of artificial autonomy in intelligent personal assistants |
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| Institution: | 1. School of Management, Huazhong University of Science and Technology, China;2. EMLYON Business School, Ecully Cedex, 69134, France;3. Department of Marketing, City University of Hong Kong, China;1. Department of Consumer and Design Sciences, Auburn University, Auburn, AL, 36849, USA;2. Computer & Information Science & Engineering, University of Florida, Gainesville, FL, USA;1. Department of Strategic Communication, Texas Christian University, 2805 S. University Drive, Fort Worth, TX, 76129, USA;2. Stan Richards School of Advertising & Public Relations, The University of Texas at Austin, 300 W Dean Keeton St, Austin, TX, 78712, USA;1. Business Management Institute of Henan University, Business School of Henan University, Kaifeng City, Henan Province, China;2. School of Economics and Management, Beijing Jiaotong University, Beijing, China;3. Antai College of Economics and Management, Shanghai Jiaotong University, Shanghai, China;1. School of Business Administration, Faculty of Bisiness Administration, Southwestern University of Finance and Economics, No. 555, Liutai Avenue, Wenjiang District, 611130, Chengdu, Sichuan Province, China;2. Spears School of Business, Oklahoma State University, 365 Nancy Randolph Davis, 74078, Stillwater, OK, USA;3. Business and Tourism School, Sichuan Agricultural University, Sichuan Agricultural University, No.288, Jianshe Road, Dujiangyan, 611830, Chengdu, Sichuan Province, China;4. College of Tourism and Service Management, Nankai University, No.38, Tongyan Road, Haihe Education Park, Jinnan District, 300350, Tianjin, China |
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| Abstract: | In the era of the Internet of Things (IoT), emerging artificial intelligence (AI) technologies provide various artificial autonomy features that allow intelligent personal assistants (IPAs) to assist users in managing the dynamically expanding applications, devices, and services in their daily lives. However, limited academic research has been done to validate empirically artificial autonomy and its downstream consequences on human behavior. This study investigates the role of artificial autonomy by dividing it into three types of autonomy in terms of task primitives, namely, sensing, thought, and action autonomy. Drawing on mind perception theory, the authors hypothesize that the two fundamental dimensions of humanlike perceptions—competence and warmth—of non-human entities could explain the mechanism between artificial autonomy and IPA usage. Our results reveal that the comparative effects of competence and warmth perception exist when artificial autonomy contributes to users' continuance usage intention. Theoretically, this study increases our understanding of AI-enabled artificial autonomy in information systems research. These findings also provide insightful suggestions for practitioners regarding AI artifacts design. |
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| Keywords: | Internet of Things (IoT) Artificial intelligence Intelligent personal assistant Artificial autonomy Mind perception |
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