Social influence on endorsement in social Q&A community: Moderating effects of temporal and spatial factors |
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| Institution: | 1. Alibaba Business College, Hangzhou Normal University, Hangzhou, China;2. School of Business, Zhejiang University City College, Hangzhou, China;3. School of Management, Zhejiang University, Hangzhou, China;1. Research Center for Advanced Science and Technology, The University of Tokyo, Japan;2. Department of Technology Management for Innovation, The University of Tokyo, Japan;3. Research Institute of Economy, Trade, and Industry (RIETI), Japan;1. University of Ljubljana, School of Economics and Business, Kardeljeva plo??ad 17, 1000 Ljubljana, Slovenia;2. NEOMA Business School, 1 Rue du Maréchal Juin, 76130 Mont-Saint-Aignan, France;1. School of Business Administration, Zhejiang Gongshang University, No. 18, Xuezheng St., Xiasha University Town, Hangzhou, Zhejiang, People’s Republic of China;2. Key Research Institute of Humanities and Social Sciences at Universities, Modern Business Research Center of Zhejiang Gongshang University, No. 18, Xuezheng St., Xiasha University Town, Hangzhou, Zhejiang, People’s Republic of China;3. Zheshang Research Institute of Zhejiang Gongshang University, 149 JiaoGong Road, Hangzhou, Zhejiang, People’s Republic of China;4. Department of Management, Coggin College of Business, University of North Florida, Jacksonville, Florida 32224, USA;5. School of Management, Hangzhou Dianzi University, Hangzhou, People’s Republic of China;6. School of Management and E-Business, Zhejiang Gongshang University, No. 18, Xuezheng St., Xiasha University Town, Hangzhou, Zhejiang, People’s Republic of China;1. HSBA Hamburg School of Business Administration, Willy-Brandt-Straße 75, 20459 Hamburg, Germany;2. School of Business, University of San Diego, 5998 Alcalá Park, San Diego, USA;3. Faculty of Engineering Technology, University of Twente, P.O. Box 217, 7500 AE Enschede, The Netherlands;4. Nova Information Management School, Universidade Nova de Lisboa, Campus de Campolide, 1070-312 Lisboa, Portugal |
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| Abstract: | This study examines the impacts of social influence, which are manifested by popularity and source credibility, on social endorsement in social Q&A community; and how the relationship is impacted by temporal-spatial factors. By collecting panel data from a large platform, the results of an econometric model demonstrate that popularity and source credibility are positively associated with social endorsement. With respect to the moderation effects, the results further show that time distance strengthens the effect of popularity on the social endorsement, but undermines the effect of source credibility; while crowdedness plays the role that strengthens the impact of popularity on the social endorsement, it has no significant moderating effect on the relationship between source credibility and social endorsement. Both theoretical and practical implications are discussed. |
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| Keywords: | Social Q&A community Popularity Source credibility Time distance Crowdedness |
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