| 传统文化视野下的中西方广告音乐差异 |
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| 引用本文： | 黄婷婷,王琬.传统文化视野下的中西方广告音乐差异[J].海南广播电视大学学报,2011,12(2):25-28. |
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| 作者姓名： | 黄婷婷 王琬 |
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| 作者单位： | 1. 南京邮电大学通信与信息工程学院,江苏南京,210003
2. 美国克莱尔蒙特研究生院,美国克莱尔蒙特 |
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| 基金项目： | 2009年度江苏省教育厅高校哲学社会科学基金资助项目《理工科院校"科技创新"型人才培养的理论与实践研究》 |
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| 摘 要： | 当今社会是一个广告文化飞速发展的社会，广告音乐作为广告本身一个非常重要的组成部分，在这个领域中越来越不可忽视。虽然中西方影视广告音乐丰富可观，然而，由于不同国家、不同文化、不同经济情况等原因，在广告音乐的发展中还存在着相当大差异。文章从传统文化中的精神文化、制度文化以及风俗文化三方面结合具体案例分析，对中国与西方世界的广告音乐差异进行了研究。
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| 关 键 词： | 广告音乐 传统文化 中西方文化差异 |
Differences between Chinese and Western Music for Advertisement in Terms of Traditional Culture |
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| HUANG Ting-ting,WANG Wan.Differences between Chinese and Western Music for Advertisement in Terms of Traditional Culture[J].Journal of Hainan Radio & TV University,2011,12(2):25-28. |
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| Authors: | HUANG Ting-ting WANG Wan |
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| Institution: | (College of Telecommunication and Information Engineering,Nanjing University of Posts and Telecommunications,Nanjing 210003,China;Claremont Graduate University,America) |
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| Abstract: | With the rapid development of important part of advertisement cannot be advertisement in modern society, the ignored. There are considerable amount of role of music as a very movie and television advertisement musics in both China and western countries. In fact, significant differences exist in terms of developments in different nations, cultures, and economic situations. This paper discusses the differences between Chinese and western advertisement musics from the perspectives of spiritual, institutional, and custom. |
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| Keywords: | Advertisement music Traditional culture Culture difference between China and the West |
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