| 迪卡侬（北京）运动专业超市营销策略研究 |
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| 引用本文： | 姚甲卫,秦玉斌.迪卡侬（北京）运动专业超市营销策略研究[J].泰安师专学报,2012(6):120-124. |
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| 作者姓名： | 姚甲卫 秦玉斌 |
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| 作者单位： | [1]德州学院体育学院,山东德州253023 [2]德州科技职业学院,山东德州251200 |
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| 摘 要： | 体育用品业的发展很大程度上决定了体育产业的发展程度，体育产业的发展又从一定程度上决定了中国体育的发展程度，在体育产业贡献率不断增长的今天也将会影响国民经济的发展．每个人都清楚要发展体育用品业，但是应向什么方向发展，怎么发展是摆在我们面前的难题．本文运用文献资料法、田野调查法、访谈法等对迪卡侬（北京）运动专业超市的营销策略进行了研究．试图剖析迪卡侬运动专业超市采用的一种特殊营销方式，为国内体育用品业的发展提供借鉴．
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| 关 键 词： | 体育用品 体育用品业 迪卡侬运动专业超市 |
Research on Marketing Strategy of Decathlon （Beijing） Sports Professional Supermarket |
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| Institution: | YAO Jia - wei, QIN Yu - bin ( 1. School of Physical Education, Dezhou University, Dezhou, 253023 ; 2. Dezhou Technological and Vocational CoLlege, Dczhou, 251200, China) |
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| Abstract: | Sports industry development is largely determined by the development of the sports industry, sports industry development from a certain extent determines the degree of Chinese sports development in the sports industry, the contribution rate of the growing today will also affect the development of the national econ- omy. Everyone knows to the development of sporting goods industry, but to what direction should develop, how to develop the difficult problem is placed before us. In this paper, using the method of literature, field survey method, interviews and so on, the marketing strategy of decathlon （Beijing） sports professional super- market is researched. I attempt to analyze the decathlon sport professional supermarket which adopts a special marketing, which provides reference for the development of the domestic sports goods industry. |
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| Keywords: | sports goods sports industry decathlon sports professional supermarket |
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