| 基于云南开放大学形象宣传工作的思考 |
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| 引用本文： | 罗蕾,王晓晴.基于云南开放大学形象宣传工作的思考[J].云南电大学报,2012,14(1):15-18. |
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| 作者姓名： | 罗蕾 王晓晴 |
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| 作者单位： | 云南广播电视大学思想政治理论课教学部,云南昆明,650223 |
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| 摘 要： | 面对教育市场的新形势、开放大学的新理念、媒体环境的新变化,需要开放大学的形象宣传工作有新突破。激烈的市场竞争最终将体现为品牌与教育质量的竞争,只有在加强内涵建设的同时,着力打造学校品牌,树立崭新的社会形象,学校才能赢得发展的先机。形象宣传并不仅仅是针对开放大学系统外的宣传,系统内部、学校内部的宣传同样重要,如果能及时将开放大学试点中的新举措和进展告知系统内、学校内的师生员工,能培养师生员工的形象意识,引导他们在与各种类型受众的接触中,主动传播有利于学校形象的信息,在打造开放大学整体形象的同时有助于凝心聚力。
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| 关 键 词： | 开放大学 形象宣传 机遇 挑战 策略 |
Reflections on the External Publicity of Yunnan Open University |
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| LUO Lei,WANG Xiao-qing.Reflections on the External Publicity of Yunnan Open University[J].Journal of Yunnan Rty University,2012,14(1):15-18. |
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| Authors: | LUO Lei WANG Xiao-qing |
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| Institution: | (Dept.of Ideological and Political Theory Teaching,Yunnan RTV University Kunming,Yunnan,650223) |
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| Abstract: | Facing the new situation of education market,the new ideas of Open University and the new changes of media environment,the external publicity of an Open University needs take a breakthrough.The fierce market competition will ultimately be reflected in the competition of the brand and the quality of education.While strengthening the connotation construction of the school,efforts should be taken to build school brand and establish a new social image to win the opportunity for its development.The external publicity is not only for its outside world,but also for its internal system.The timely information of new measures and development given to its staff and students will foster their image awareness and guide them to contact with all types of audiences,actively disseminate the image of the school and create the overall image of the Open University. |
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| Keywords: | Open University external publicity opportunities challenge strategy |
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