| Abstract: | The American self-concept is the integral assumption of the culture, and the best expression of it is the individualism and self-reliance. In social relations, individualism asserts its influence om many aspects such as morality, ethics, or financial matters. Also individualism reflects a continuous frontier between the individual and the cultural. For being self-reliance, Americans approve self-motivation,which in the sense of long-range goals, as well as for a specific and immediate task. |
