| 城郊型宗教名山的旅游转型——以木兰山为例 |
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| 引用本文： | 张黎,张立明,杨茵茵.城郊型宗教名山的旅游转型——以木兰山为例[J].襄樊学院学报,2011,32(5):77-81. |
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| 作者姓名： | 张黎 张立明 杨茵茵 |
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| 作者单位： | 湖北大学,资源与环境学院,湖北,武汉,430062 |
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| 摘 要： | 由于人们生活水平日益提高,旅游需求不断变化,单一的旅游功能无法满足游客的需求,旅游目的地的转型升级已成为旅游业关注的焦点问题.通过分析国内城郊型宗教名山存在的旅游问题,探寻此类旅游目的地的升级转型模式,提出了城郊型宗教观光旅游目的地向综合性旅游目的地转型的方向和具体途径.在此基础上,以木兰山为具体案例,给出木兰山旅游的转型方向、模式、方法,期望为城郊型宗教名山的旅游转型提供借鉴.
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| 关 键 词： | 城郊型宗教名山 旅游功能 旅游转型 产品营销 木兰山 |
Tourism Transformation of Suburban Religious Mountain:Taking Mulan Shan as an Example |
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| ZHANG Li,ZHANG Li-ming,YANG Yin-yin.Tourism Transformation of Suburban Religious Mountain:Taking Mulan Shan as an Example[J].Journal of Xiangfan University,2011,32(5):77-81. |
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| Authors: | ZHANG Li ZHANG Li-ming YANG Yin-yin |
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| Institution: | ZHANG Li,ZHANG Li-ming,YANG Yin-yin(School of Resources and Environment,Hubei University,Wuhan 430062,China) |
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| Abstract: | Due to the improvement of people's living standard and the change of travel demand,a single tourism function of the tourism destination has failed to meet the needs of visitors.close attention has been paid to transition and upgrading of the tourism destination.With the existing problems of domestic suburban religious well-known mountains analyzed,the author finds the transition direction and concrete ways to comprehensive tourism destination.On the basis of theoretical research,the author makes a case stud... |
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| Keywords: | Suburban religious well-known mountains Tourism function Tourism transition Product marketing Mulan Shan |
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