| 试论图书出版选题策划的前瞻性意义 |
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| 引用本文： | 杨毅.试论图书出版选题策划的前瞻性意义[J].襄樊学院学报,2013(6):73-78. |
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| 作者姓名： | 杨毅 |
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| 作者单位： | 武汉大学文学院,湖北武汉430072 |
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| 摘 要： | 图书出版选题关乎着出版社的兴衰存亡,它既是出版社的"血脉"和"生命线",更是一个出版企业综合实力的真实体现。时下,在出版社进行改制的关键时期,我们从前瞻性的维度来研究图书出版选题策划,具有极为重要的现实意义:图书出版选题策划的前瞻性意识既可以促进经济效益和社会效益的融合,也可以节约出版资源,同时,对出版产业的发展还具有引领作用。
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| 关 键 词： | 图书出版 选题策划 出版产业 出版资源 |
Significanc of Foresight for Book Topics Planning |
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| YANG Yi.Significanc of Foresight for Book Topics Planning[J].Journal of Xiangfan University,2013(6):73-78. |
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| Authors: | YANG Yi |
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| Institution: | YANG Yi (College of Literature, Wuhan University, Wuhan 430072, China) |
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| Abstract: | Book topics planning concerns the rise and fall of a press. It is not only ＂blood vessel＂ and ＂lifeline＂ of the press, but also a real reflection of enterprise comprehensive strength. Nowadays, in the key period of press reform, it is very important to attach importance to book topics planning from the perspective of foresight, which can promote the combination of economic benefit and social benefit, save publishing resource, and play a leading role in the development of publishing industry. |
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| Keywords: | Book publishing Book topics planning Publishing industry Publishing resources |
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