| 基于时间竞争的速度营销 |
| |
| 引用本文： | 金开好.基于时间竞争的速度营销[J].安徽师范大学学报(人文社会科学版),2007,35(4):385-389. |
| |
| 作者姓名： | 金开好 |
| |
| 作者单位： | 安徽师范大学,经济管理学院,安徽,芜湖,241003 |
| |
| 基金项目： | 安徽省社科规划项目（ANSKF03-04） |
| |
| 摘 要： | 随着信息网络技术的发展，企业面临的经营环境发生了变化，速度越来越影响市场营销，冲击着传统营销组合方式。整合营销资源，构建信息网络平台．提高反应能力．创造速度优势。这是赢得市场竞争胜利的关键所在。
|
| 关 键 词： | 速度营销 时间竞争 信息技术 营销人才 |
| 文章编号： | 1001-2435（2007）04-0385-05 |
| 修稿时间： | 2007-06-01 |
Speed Marketing Based on Time Competition |
| |
| JIN Kai-hao.Speed Marketing Based on Time Competition[J].Journal of Anhui Normal University(Humanities and Social Sciences),2007,35(4):385-389. |
| |
| Authors: | JIN Kai-hao |
| |
| Institution: | College of Economics and management, Anhui Normal University, Wuhu Anhui 241003, China |
| |
| Abstract: | Along with the development of information network technology, the business environment which the enterprises face have undergone changes that speed more and more affects marketing and has an impact on the traditional marketing combination style. It is a key to triumph in market competition to integrate marketing resources, construct the information network platform, sharpen the reaction capacity and create speed advantages. |
| |
| Keywords: | speed marketing time Competition information technology marketing talents |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
