| 招生宣传要素分析与2007年宣传方案设计 |
| |
| 引用本文： | 潘学义,陈肃,郭伟,周雯.招生宣传要素分析与2007年宣传方案设计[J].天津电大学报,2009,13(4):64-68. |
| |
| 作者姓名： | 潘学义 陈肃 郭伟 周雯 |
| |
| 作者单位： | 天津广播电视大学,天津,300191 |
| |
| 基金项目： | 本文系天津广播电视大学2006年处长工作调研报告二等奖获奖论文（节选）. |
| |
| 摘 要： | 终身教育体系、学习型社会建设为成人教育提供了巨大的发展空间，同时，成人教育市场竞争日趋激烈。我校必须高度重视招生工作，进一步明确招生定位及招生对象，切实研究分析招生宣传策略及广告媒体，科学设计、制订招生方案。
|
| 关 键 词： | 招生宣传 广告媒体 宣传方案 |
Analysis of Major Factors of Enrollment Promotion and 2007 Promotion Design |
| |
| PAN Xueyi,CHEN Su,GUO Wei,ZHOU Wen.Analysis of Major Factors of Enrollment Promotion and 2007 Promotion Design[J].Journal of Tianjin R & TV University,2009,13(4):64-68. |
| |
| Authors: | PAN Xueyi CHEN Su GUO Wei ZHOU Wen |
| |
| Institution: | (Tianjin Radio ＆ TV University, Tianjin 300191) |
| |
| Abstract: | The construction of lifelong education and learning society has provided enormous space for the development of adult education and at the same time the challenge of adult education market has become more and more intensive. Therefore the attention should be drawn to focusing more on enrollment orientation and objective in our university and the analysis should be done on the strategy of enrollment promotion, advertising media, scientific design and scheme. |
| |
| Keywords: | enrollment promotion advertising media promotion scheme |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
